Pedro Filipe

Entrepreneur with expertise in brand management, customer experience and a strategic focus on service design; I consider myself a creator and storyteller through brand experiences, creating real human relationships and emotional connections. My 10+ years of experience in aviation helped me build a multidisciplinary background and a holistic view of businesses and brands over the years.

As an entrepreneur and service designer, I am passionate about building and developing innovations and solutions to industries, deviating from obvious routes by co-creating solutions and bringing new perceptions. In my international journey, I have built several brands and had the opportunity to study at leading institutions such as the Walt Disney Institute, where I learned why Disney is one of the most desired brands in the world.

Pedro is the founder of Vertical Rio which is Rio de Janeiro’s best helicopter flying experience. What I love about them is they’ve focused on building a brand specifically targeting the millennial connected traveler. They’ve disrupted the space by focusing on brand, content and a differentiated approach to marketing and have taken over the market in Rio. Not only is Pedro a switched on entrepreneur he’s also a really great caring guy.

Tom Jauncey - Founder

Beautiful Destinations

Pedro has always been a very dedicated and talented designer. He has always been interested, curious and extremely focused. Pedro has always searched the best results in his projects, and at the same time he is also very open to learn new things. Pedro is a great listener, with entrepreneur skills to lead projects. Besides that, Pedro is a wonderful and pleasant person to work with. I highly recommend Pedro to any team or projects in organizations.

Clarissa Biolchinni - Founder & CEO

Archipelago

Pedro is one of the best leaders I know. His passion and motivation to create the new moves everyone around him. We’ve worked together for many years and I could watch his focus and entrepreneurship very close. At Vertical Rio he showed that nothing is impossible for him, and made the company one of the greatest tourism brands in Brazil. Vertical Rio redefined aerial experiences in Rio and got attention around the globe. Pedro is very strategist and takes care of every detail. I’m really inspired by him and everything he does.

Abdallah Seoud - Content Producer

Vertical Rio

Pedro has a natural ability to handle multiple projects unlike any I’ve seen before. It is rare to come across real talents like him. I keep getting impressed with the results of every project he gets involved in, the level of details and perfection are extraordinary. His experience and focus on branding falls into the way he motivates his team and surprise the final consumers.

Livia Gonçalves - PR & Comunications Manager

Crocs

Beyond being a great talent, Pedro is a great team member. He is creative and not afraid to try new things. He dives into any project with passion and the skill to pull it off. He is very organized and committed to elevate any idea into reality.

Higor Duarte - Digital Media Designer

Airbnb

Wind Rio creates aerial experiences. Our mission is to redefine the aviation industry bringing together innovation, design, and technology; reinventing experiences and creating a more sustainable and exciting future for the market. Operating in several different segments in the industry, from tourism to air transportation, our group has currently 3 associated brands in the portfolio, all of which have unique market presences aligned with the new consumption patterns of the connected audience.

A project founded with big aspirations that reached high flights guided by a single purpose: "Inspire, thrill and amaze people every day. In every single detail".

Vertical Rio is the first company in Latin America to offer doors-off helicopter flights, reinventing the tourism industry in Rio de Janeiro by bringing a new approach through marketing and social media strategies, aligned with the new consumption patterns of the connected traveler and offering unique experiences to our customers.

After taking the skies with doors-off flights in Rio de Janeiro, Panorama Rio joined Vertical Rio as the first audio-guided helicopter tour in Brazil. We developed an onboard geo-referenced technology, mapped the air space, and teamed up with city experts to create an exciting aerial narrative, resulting in a fully immersive and complete experience.

Flap Rio connects people, places, and the finest aircraft as an online charter broker; combining our extensive knowledge in the aviation industry and technology to make booking a private flight as simple as it should be. Thanks to our on-demand platform, we find the right aircraft in the largest multimodal fleet in Europe, from jets to helicopters.

I help entrepreneurs and brands to create real and meaningful connections.

I have a passion for transforming businesses, brands, products & services; helping companies stay relevant in a fast-changing environment and preparing them for the markets and needs of the future.

Through a deep immersion into the project, we co-create ideas and find solutions together. Tracing new paths and strategies, we will create substantial new value to customers and real relationships between brand, product and user.